GK Concept is a family startup based in Paris and New York, founded in 2020, specializing in technologies designed to create interactive and immersive in-store experiences.

Their flagship technology, Maestro unites devices and services to power technologic customer journeys in store. The company is notably recognized for developing Paperscent, the first automated scent-testing device.

Since its foundation, GK Concept has deployed over 10,000 activations and collaborated with prestigious brands such as Chanel, Dior, and L’Oréal, helping to transform their customer experience and strengthen their market presence